The Silo Effect – Chance of Failure – off the Richter Scale

marketingstrategy

As we move quickly into 2023 and many are working on their business and marketing strategies, I wanted to share some insights into the current marketing landscape and dispel a few myths. The most common three sentences we hear year in and year out, from new clients are: I spent a fortune on marketing but … Read more

Your 2020 Marketing Mix – Make Mine a Combo

Albert Einstein describes insanity as “doing the same thing over and over again and expecting a different result”. So I ask you today…. What are your goals for 2020 and beyond? Are they bigger, wilder and more exciting than ever? Do you wish to grow your business to new and greater heights? Perhaps you want … Read more

Attracting Your Ideal Client into Your Pipeline – Here’s What it Takes

We all want more clients right? But let’s be honest, we don’t want the tyre kickers, the ones who constantly ask for discounts or stuff “thrown in”.  What we really want are ones that: appreciate what you have to offer, buy everything you put out there, refer their friends and completely value you, your team … Read more

12 Shocking Facts Marketers Will Never Reveal

The year has only just begun and I am watching the spammers promise the world when it comes to Marketing and I know for a fact that several businesses, once again, shall be ripped off. It inspired me to write this article. Here’s what most Marketers WILL NOT tell you: 1.     Marketing takes trial and error. … Read more

13.5 Hours to a Cold Client’s 7500+ Job

“13.5 hours Michelle”, my client opened with. “Excuse me”, I said, thinking to myself, what is he talking about? “It took 13.5 hours from you connecting to a LinkedIn client to him calling me and booking in a meeting to do all his work for him. The meeting went well, the work has started with … Read more

Your Organisation Can’t Grow If It Is A SECRET! Create a Fierce Brand.

It’s OK to let your client’s know how good you are, in fact, you MUST! Imagine you’re about to open your brand new restaurant. You’re excited! You picked the perfect location, signed the lease and fitted it out with blood, sweat and tears. You’ve done the numbers and your accountant is happy. The décor looks … Read more

Evolve or Die!

A bit dramatic, I know. You won’t die of course, but we all know businesses that have died a long, slow, painful death… or even a short, sharp, whirlwind one. The last words they spoke were “What ever happened to old fashioned customer loyalty?” It’s dead! Over. Gone. Done and Dusted. Hasta la vista baby! … Read more

Worried Your Competition Will Steal Your Clients? Market Proof your business today.

I know how you feel… I had to do it myself, take the leap, that is. The move from traditional to social and digital marketing can be daunting, yet IS a necessary move. It seems every man and his dog is all of a sudden an ‘expert’ with his hand out ready to grab your … Read more

What Channels Can I Use To Attract My Clients?

One of the biggest issues business owners face is the need to “get” more clients. In this article I want to share how you can attract clients to you rather than go out searching, begging and pleading for them. Question 1: Firstly, do you know how many people you have to put through the top … Read more