A bit dramatic, I know. You won’t die of course, but we all know businesses that have died a long, slow, painful death… or even a short, sharp, whirlwind one.
The last words they spoke were “What ever happened to old fashioned customer loyalty?” It’s dead! Over. Gone. Done and Dusted. Hasta la vista baby!
R.I.P. Customer Loyalty.
You were good to me, but I can’t rely on you anymore.
So I ask you……
Are you giving your clients a memorable experience at each and every touch point of your business?
Are you WOWing them with your awesome service and ‘can do’ attitude and having them rave about you to their friends, leave incredible reviews and keep coming back for more?
You’re probably getting the idea by now that what’s needed is a change in thinking, a different mindset and a good ol’ marketing shake up!
As Bob Dylan sang, “The times they are a changin’!”
They’ve actually changed already… big time! And the answer my friend, isn’t blowin’ in the wind!
Remember in the ‘old days’ when you wanted to book a holiday? You (and – insert partner here if applicable) walked in to the local travel agent and sat down for a chat. They showed you lots of lovely brochures and you went home to pore through the pages, weigh up your options and decide which way to go (literally.) You’d call the agent a few times, maybe even pop back in until you both had your perfect holiday itinerary set. You’d pay a deposit with the balance due before you set off.
Ok, so if you’re too young to remember, your parents will have told you. Take my word for it, that’s what used to happen!
Today what do you do?
One word.
Google!!
Everything is just a Google search away. You can have your full holiday planned, booked and paid for in under and hour… with your pyjamas on, while reading the news headlines, eating breakfast, submitting that overdue report and researching your son’s school project!
Let’s face it, you need to be EXACTLY where your customer wants to find you. If you’re not, you’ll be flicked as quick as a bad match on tinder.
Staying front of mind is what it’s all about today. You don’t have to be everywhere, but you do need to be where your customer is. You need to change with your market, diversify, think outside the square, and stand out.
Geeeez!
How overwhelming!!
But it doesn’t have to be. You can do this!
You’ve already had to learn a whole heap of new stuff just to get to where you are in business right? This is just different new stuff. It might seem a bit high tech when you’re looking from the outside in, but trust me, it’s just a series of steps… and our team are here to all the heavy lifting for you.
Is it time for us to come help you connect the dots?
Let’s start with a chat to ascertain where you are up to and what you are trying to achieve.
Pop me an email now at michelle@ohmarketing.com.au
I’m all about educating and empowering you to take your business up a notch (or two) so those clever, greedy, opportunistic young guns don’t get their grubby little paws on your much loved customers!!
It’s about now that people always, ALWAYS ask me…
“Michelle, can’t you just do this all for me?”
And the answer is…
“Of course we can… and we can do it better than you, let’s be honest”. We want you to focus on what you do best and we will focus on bringing those right clients to you.
So touch base today. An email to michelle@ohmarketing.com.au will get you underway.
