Hosting fundraising events are an opportunity for your company’s community to mix, mingle and make an impact whilst simultaneously supporting a good cause. With that in mind, there are a few psychological and behavioural strategies organisers can tap into, to maximise supportive donations and ensure the event is enjoyed by all.
Before donating, guests are likely to want to understand the who, what, when, where and why of the fundraiser – but how do you share this without killing the mood by fact dumping? Information and details should be supported by a fun array of engaging activities and instalments for guest to enjoy. In this blog we will delve into some advice on keeping the energy of your fundraising event high and the generosity flowing.
Firstly, cater for the opportunity to donate throughout the entire event. From the moment guests walk through the door, up until the departure handshakes and hugs, donations should feel easy, accessible and encouraged in a variety of different ways.
Incorporating interactive and engaging elements on the day will attribute to good spirits and a lively atmosphere. This could look like group challenges and activities, iconic guest speakers within the industry and pop-ups for guests to enjoy such as photobooths (psst! photobooths also double as a great cross-promotion tactic for your company). Or even better – hire a photographer for the event, create a hashtag and give people the chance to share their experience online. A good option to incorporate a touch of credibility is by bringing in industry persons to share with guests from an outside perspective. At their latest fundraiser, The Cherish Foundation invited a scientist within the field of the cause to share a little expertise, resultantly guests felt amazed and inspired to give more. The power of storytelling shines in this situation by evoking an emotive response from audiences.
Group bidding activities can also awaken a little friendly competition – take a look at a tip we took from a Ronald McDonald House fundraising event in which each table group pooled together to “buy” a house for a family. The group energy encouraged everyone to give a little more in a playful attempt to outbid each other.
It is important to cater to all who might not be able to make it – allow for online contributors and those not in attendance to be a part of the action.
Though the act of giving does not entail receiving something in return, give-aways and raffles are undoubtedly a great way to show some appreciation for community support. This will generate a fun buzz and a moment of celebration when the winner is called! Take note of Man Up’s merchandise tactic – a fundraising event hosted to generate support for men’s prostate cancer where guests received branded boxer shorts! Walking away from the event with company merchandise or a gift basket is a sure way to leave lasting impact. Thoughtful planning, interactive moments and a lively, engaging atmosphere should leave attendees feeling connected to the cause – as if giving is a natural extension of their enjoyment. The most successful fundraisers don’t just raise money, but rather community spirit, awareness and a sense of belonging.
