In a recent talk for Business Leaders, I was asked “Which are the best channels to find clients on right now?” Put quite simply, the stats below explain the best channels for B2B and B2C businesses. However, the challenge lies not in the channel but in the other strategic questions you ask yourself prior to … Read more
Recently I had the pleasure to be involved in a Queensland Leaders session with Peter McKeon from Salesmasters, interacting with our audience on real life sales and marketing challenges. In this article, I wanted to share some of those challenges and some of the marketing solutions put forward. We put it out to the audience … Read more
As we move quickly into 2023 and many are working on their business and marketing strategies, I wanted to share some insights into the current marketing landscape and dispel a few myths. The most common three sentences we hear year in and year out, from new clients are: I spent a fortune on marketing but … Read more
Albert Einstein describes insanity as “doing the same thing over and over again and expecting a different result”. So I ask you today…. What are your goals for 2020 and beyond? Are they bigger, wilder and more exciting than ever? Do you wish to grow your business to new and greater heights? Perhaps you want … Read more
We all want more clients right? But let’s be honest, we don’t want the tyre kickers, the ones who constantly ask for discounts or stuff “thrown in”. What we really want are ones that: appreciate what you have to offer, buy everything you put out there, refer their friends and completely value you, your team … Read more
“13.5 hours Michelle”, my client opened with. “Excuse me”, I said, thinking to myself, what is he talking about? “It took 13.5 hours from you connecting to a LinkedIn client to him calling me and booking in a meeting to do all his work for him. The meeting went well, the work has started with … Read more
It’s OK to let your client’s know how good you are, in fact, you MUST! Imagine you’re about to open your brand new restaurant. You’re excited! You picked the perfect location, signed the lease and fitted it out with blood, sweat and tears. You’ve done the numbers and your accountant is happy. The décor looks … Read more
A bit dramatic, I know. You won’t die of course, but we all know businesses that have died a long, slow, painful death… or even a short, sharp, whirlwind one. The last words they spoke were “What ever happened to old fashioned customer loyalty?” It’s dead! Over. Gone. Done and Dusted. Hasta la vista baby! … Read more
One of the biggest issues business owners face is the need to “get” more clients. In this article I want to share how you can attract clients to you rather than go out searching, begging and pleading for them. Question 1: Firstly, do you know how many people you have to put through the top … Read more
As a business owner in today’s market place, one who wants to keep growing profitably, we can feel extremely overwhelmed and quite inadequate when it comes to keeping up with our competitors and latest marketing offerings. Between social media, using PR to grow, new marketing techniques, video and, and, and, it’s understandable if you would … Read more
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OH! Marketing is based in Brisbane, Queensland Australia
